Annie Leonards and her team have done an amazing job with a fun and effective way of creating awareness in several related issues. Her 20 min. video, “The story of Stuff” could be one of the most important videos in the youtube library. They have been uploaded in sections but I encourage everyone to watch the whole video from their home site in order to gain a holistic understanding of the issues that the sustainability movement needs to tackle in order to turn our mother ship around.

It is really amazing to see how the information in these videos is completely new and fresh to those outside the bright green community and if you read through some of the comments below the videos, you can see a sort of snapshot of all the different points of view or “states of consciousness”.

If you ask me, The Story of Stuff should be in every school library and it should be viewed by all young children. Yes, there is a bit of an environmentalist bias communicated in the video and some of the information shown is outright shocking to hear but most of it is very accurate and telling of humanities current reality.

Please take a few minutes to watch the video for it will definitely help you gain clarity in the related issues and also provide you with some great one liners to combat the still skeptical.

P.S. images are from the video but slightly mashed as always.

The latest from Greenpeace is this great photo-book addressed to Steve Job’s himself. The images in the book are a compilation from artist and students from around the world all with one wish in common, a greener Apple…

This past year, Greenpeace has been rigorously criticizing Apple for their lack of leadership in the green consumer electronic space with a Webby award winning parody Apple website that has gotten a lot of attention. The message from Apple customers and fans is clear, it’s not enough for the company to be a leader in design, it must also be equally innovative when it comes to the environmental footprint of their products and services. Nine months after the parody site was launched, Steve Jobs personally published a letter linked in the front page of the actual Apple site disclosing their competitive past in the area of responsible environmental practices and declaring an upgrade and change of policy with regards to the reduction of environmental impact in their products going forward.

Read the rest of this entry »