Last year at the 2007 IDEA awards we began to see the influence of the sustainable design movement within the design elite. Sponsored by BusinessWeek and the Industrial Designers Society of America (now international) the IDEA’s have become probably the most prestigious and thought after awards, especially in the industrial design field.
It’s no secret that with the recent rise of green design�, that includes everything from a London skip hire company that is eco friendly to fair trade clothes, environmental impact has become more relevant in the design industry, but it wasn’t until 2006, just two years ago that the society finally decided to include an eco-design category in their annual conference and award event. This might have been influenced by the strong wake up call from the keynote speaker at the 2005 IDSA conference, William McDonough.